Plan ahead to unlock birthday only freebies and discounts
(Best to sign up at least a month in advance)
Adidas
Join adiClub via the Adidas website or app – 🎁 Birthday discount (typically 20% off)
AllSaints
Subscribe to the newsletter – 🎁 Birthday discount (typically 20% off)
ASK Italian
Join ASK Perks – 🍰 Free dessert
Beefeater
Subscribe to the newsletter – 🍽️ Free main meal
Bella Italia
Join the Bella Italia Club online – 🍝 Free main meal
Bershka
Create a Bershka account and join MMBRS – 🎁 Birthday discount (often 10–20% off)
Boots Advantage Card
Apply online, via the Boots app, or in-store – Double advantage points on all shopping for your birthday month
Brewers Fayre
Subscribe to the newsletter – 🍽️ Free main meal
Brewhouse & Kitchen
Subscribe to the newsletter – 🍺 free pint
Build-A-Bear
Join Bonus Club online – 🧸 Pay Your Age Birthday Treat Bear (kids only)
Burger King
Download the Burger King UK app and join Burger King Rewards – 🍔 Free Whopper®
Byron
Subscribe to the newsletter or rewards club online – 🍔 Free burger
Caffè Nero
Download the Caffè Nero app and create an account – 🍰 Free slice of cake
Calvin Klein
Create an online account or subscribe to the newsletter – 🎁 15% off birthday discount (via newsletter)
Chopstix
Join Chopstix Rewards via the app or website – 🍜 Free regular box
Coco di Mama
Join Coco Club via the app or website – ☕ Free coffee
Costa Coffee
Download the Costa app and join Costa Club – 🍰 Free cake or sweet treat
Frankie & Benny’s
Join the Frankie & Benny’s Rewards Club/newsletter – 🍝 Free main meal
GAIL’s
Download the GAIL’s app and create an account – 🥐 Free sweet treat
Greggs
Download the Greggs app and create an account – 🍩 Free sweet treat (doughnut, cupcake or cream cake)
H&M
Create an H&M account and join H&M Membership – 🎁 Birthday discount (usually 25%)
Harvester
Subscribe to the newsletter or download app – 🍽️ Free adult main meal
Hobbs
Subscribe to the mailing list online – 🎁 Birthday discount (typically 15%)
Hobbycraft
Join Hobbycraft Club online or via the app – 💷 £5 voucher
Honest Burgers
Download the app – 🍔 Free burger
Hotel Chocolat
Create a VIPME account online or in the app – 🍫 Usually a £5 birthday voucher (described as a “birthday surprise”)
Krispy Kreme
Join Krispy Kreme Rewards – 🍩 Free Original Glazed doughnut
Las Iguanas
Join My Iguanas or the email club – 🍽️ Free main meal
Levi’s
Join Levi’s Red Tab™ rewards online – 🎁 Birthday discount (typically 20%)
Lidl Plus
Download the Lidl Plus app and register – 🍩 Free bakery doughnut
Lindt
Join MyLindt online – 🍫 Birthday surprise (typically £5 off a £10 spend or similar)
Lola’s Cupcakes
Join Lola’s Rewards online or in the app – 🧁 Free cupcake
M&S Sparks
Join Sparks in the M&S app or online – 🎁 Free birthday gift (varies)
Miller & Carter
Subscribe to the newsletter – 🥂 Complimentary glass of Prosecco
Molton Brown
Join Molton Brown Rewards – 🎁 Birthday gift or discount (varies)
Muffin Break
Join Muffin Break Rewards – 🧁 Free muffin
New Look
Create a New Look account or join the mailing list – 🎁 Birthday discount (typically 20%)
Nike
Join Nike Membership via the Nike app or website – 🏷️ Birthday discount (typically 25% off)
Odeon Extras
Join online – 🎟️ Birthday cinema ticket (varies)
Oliver Bonas
Create a free account – 🎁 Birthday discount (typically 15%)
Patisserie Valerie
Join Cake Club online – 🍰 Free slice of cake
Pho
Subscribe to the newsletter – 🍤 Free starter
PizzaExpress
Join PizzaExpress Club via the app or website – 🍰 Free dessert
Rituals
Join My Rituals online or in the app – 🎁 Birthday gift (varies, often a mini product)
Sephora UK
Create a Sephora UK account and join MySephora – 🎁 Birthday gift (varies)
Space NK
Join the NDULGE rewards programme online or in-store – 🎁 Birthday gift (varies)
Starbucks
Download the Starbucks app and join Starbucks Rewards – ☕ free birthday drink
Subway
Join Subway Rewards in the app – 🥤 Birthday treat (varies)
Superdrug
Join the Health & Beautycard programme online, in the app or in-store – 🎁 Birthday treat (usually bonus points or a discount)
Sweaty Betty
Join the Sweaty Betty rewards programme or mailing list – 🎁 Birthday discount (typically 15–20% off)
The Body Shop
Join the Love Your Body™ Club (or its current rewards programme) – 🎁 £5 birthday voucher
The Perfume Shop
Join Rewards Club online – 🎁 Birthday discount (typically 15% off)
TGI Friday
Subscribe to the newsletter – 🎁 Birthday treats
Thorntons
Subscribe to the Thorntons newsletter – 🎁 Birthday discount or gift (varies)
Toby Carvery
Subscribe to the newsletter – 🍽️ Free ice cream sundae
Wagamama
Join Soul Club – 🎁 Occasional birthday surprise (not guaranteed)
Yankee Candle
Join Fragrance Family Rewards online – 🎁 3x points or premium gift (dependent on tier)
YO! Sushi
Subscribe to the newsletter or loyalty programme – 🎂 Free birthday meal voucher (typically up to £15)
Zizzi
Join Zillionaires’ Club online – 🍰 Free dessert